text Tenggarong FEBIS-Universitas Kutai Kartanegara 2023 95 hlm. ; 21x30 cm Rida Fauziah 2023, "Analysis of Factors Affecting Consumer Repurchase Interest in Kane.Cafepastry in Tenggarong Thesis, Faculty of Economics and Business, University of Kutai Kartanegara. With the guidance of Prof. Dr. Yonathan P,SE., MM and Mr. Heru Suprapto SE., M.Si. <br/>This study aims to determine whether Product, Price, Location, and Promotion Factors affect consumers' Repurchase Interest in Kane.Cafepastry in Tenggarong. The population in this study are Kane consumers in Tenggarong. Sampling using non-probability sampling technique. The analytical tool used in this study was multiple linear regression using the number of respondents in this study were 80 respondents. <br/>The results of the study show that (1) Product, Price, Location and Promotion simultaneously influence Repurchase Interest with F-count > F table (49.069 > 2.49) and a sig value of less than 0.05 (0.000 < 0.05) so that the first hypothesis proposed is accepted. (2) Product has a partial effect on Repurchase Intention with t-count > t-Table (3.668 1.99210) and sig less than 0.05 (0.000 <0.05) so that the second hypothesis proposed is accepted. (3) Price has a partial effect on Repurchase Intention with t-count > t-table (2.432 > 1.99210) and sig less than 0.05 (0.017 <0.05) so that the third hypothesis proposed is accepted. (4) Location has no partial effect on Repurchase Intention with t-count <t-table (0.559 > 1.99210) and a sig of more than 0.05 (0.578 > 0.05) so that the fourth hypothesis proposed is rejected. (5) Promotion has a partial effect on Repurchase Intention with t-count > t-table (2.287 > 1.99210) and sig less than 0.05 (0.025 <0.05) so that the fifth hypothesis proposed is accepted. (6) And Products have the most dominant effect on Repurchase Interest. It can be seen that the value of the product B coefficient has the greatest influence compared to other variables, so that the sixth hypothesis "that price has the most dominant effect onrepurchase intention" is rejected<br/> Rida Fauziah Manajemen Umum 658 658 FAU A C.1 250815 20250815095929 INLIS000000000005400 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)