02536     2200181   4500001002100000005001500021035002000036008003900056245011000095100001700205260006100222300002400283084001800307520198200325082000802307650001902315990002002334INLIS00000000000540320250815095922  a0010-0825000176250815                |          | |  1 aAnalisis Faktor-Faktor Yang Mempengaruhi Minat Beli Ulang Pada Kopi Pangeran Di Tenggarong /cNia Wardani  aWardani, Nia  aTenggarong :bFEBIS-Universitas Kutai Kartanegara,c2023  a88 hlm. ;c21x30 cm  a658 WAR A C.1  aNia Wardani, 2023, "Analysis of Factors Influencing Interest in Repurchasing Prince Coffee in Tenggarong". Management Study Program. Faculty of Economics and Business, University of Kutai Kartanegara under the guidance of Dr. Sabran, SE., M.Si and Mrs. Nilam Anggar Sari, SE., M.Si<br/>This study aims to analyze the factors (product, price, place and promotion) that influence repurchasing interest in Prince Coffee in Tenggarong<br/>The population in this study are Prince Coffee consumers in Tenggarong. The research sample is 97 Prince Coffee consumers. Sampling used the Simple Random Sampling technique and data analysis tools used Multiple Linear Regression using SPSS software. <br/>The results of the study show that (1) Product, Price, Place and Promotion simultaneously influence Repurchase Interest with F-count > F-table (63.893 > 2.47) and a sig value of less than 0.05 (0.000 <0.05) so that the first hypothesis proposed is accepted. (2) Products have a partial effect on Repurchase Interest with t-count > 1-Table (5.129> 1.99) and a sig of less than 0.05 (0.000 <0.05) so that the second hypothesis proposed is accepted. (3) Price has no partial effect on Repurchase Intention with t-count <t-table (0.993 <1.99) and a sig of more than 0.05 (0.323 0.05) so that the third hypothesis proposed is rejected. (4) Place has no partial effect on Repurchase Intention with t-count <1-table (0.858 <1.99) and a sig of more than 0.05 (0.393 > 0.05) so that the fourth hypothesis proposed is rejected. (5) Promotion has a partial effect on Repurchase Intention with t-count > t-table (4.307 1.99) and sig less than 0.05 (0.000 <0.05) so that the fifth hypothesis proposed is accepted. (6) and Promotion has the most dominant effect on Repurchase Interest. It can be seen that the value of the product B coefficient has the greatest influence compared to other variables, so that the sixth hypothesis "that price has the most dominant effect on repurchase intention"<br/>  a658 4aManajemen Umum  a250813110008668