02722     2200181   4500001002100000005001500021035002000036008003900056245014300095100001700238260006100255300002400316084001800340520213500358082000802493650001902501990002002520INLIS00000000000555120250820115918  a0010-0825000324250820                |          | |  1 aPengaruh Daya Tarik Wisata Dan Promosi Terhadap Minat berkunjung Kembali Pada Wisata Air Terjun Perjiwa Tenggarong Seberang /cMarda Yusuf  aYusuf, Marda  aTenggarong :bFEBIS-Universitas Kutai Kartanegara,c2025  a62 hlm. ;c21x30 cm  a658 YUS P C.1  aMarda Yusuf, 2024, Thesis title, "The Influence of Attraction and Promotion on Intention to Revisit Of Perjiwa Tenggarong Seberang Waterfall Tourism." Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University under the guidance of Mr. Dr. SABRAN, SE., M.Si and Mr. ERWINSYAH, SE., M.Sc<br/>This research examines the relationship between tourist attractions and promotions on interest in returning to visit. The results of the analysis show that tourist attractions have a positive and significant influence on interest in returning to visit. Based on the regression results, the Standardized Coefficient value is 0.287, the significance is 0.009, and the calculated 1 value is 2.684 which is greater than the t tahle 0.213. This indicates that the more attractive a tourist destination, the higher the interest of visitors to return. Demographically, this influence is dominated by men (63.95%) who tend to have a higher sense of adventure. The dominant age group is 25-35 years, where individuals in this age range usually have holiday patterns that are more critical to tourist attractions<br/>Apart from that, promotions have also been proven to have a positive and significant influence on interest in returning to visit. Regression analysis shows a Standardized Coefficient of 0.025, a significance value of 0.003, and a calculated i value of 2,684 which is greater than the 1 table of 0.213. This shows that effective promotions can increase visitors interest in returning to the destination. Just like tourist attractions, the influence of promotions on interest in returning to visit is also dominated by men (63.95%) and the age group 26-35 yours<br/>The results of this research are in line with previous findings by Agung Sapta Wijaya (2017) and Evi Salfiani (2018), which showed that tourist attractions and promotions have a significant positive influence on interest in returning to visit. Thus, the hypothesis that "The better the sourist attraction and promotion, the higher the interest in returning to visit it accepted, Keywords: Attraction, Promotion, Interest in Visiting<br/>  a658 4aManajemen Umum  a250813110008816