02004 2200181 4500001002100000005001500021035002000036008003900056245014100095100001400236260006100250300002400311084001800335520142200353082000801775650001901783990002001802INLIS00000000000555220250820115921 a0010-0825000325250820 | | | 1 aPengaruh Harga, Promosi Dan Kualitas Pelayanan Terhadap Volume Penjualan Pada Usaha Tahu Bakso Berkat Shalawat Di Tenggarong /cM. Rafli aRafli, M. aTenggarong :bFEBIS-Universitas Kutai Kartanegara,c2025 a63 hlm. ;c21x30 cm a658 RAF P C.1 aAnwar Sadam, 2018 Thesis Tule, "The Effect of Organizational Motivate and Rafl. 2035, Thesis Title. "The Effect of Price, Pramoeun and Service Quality on Sales Fislame at Tube Bokso Berkat Shalawat Busine Management Shuily Program, Faculty of Economics and then Kartanegara Universay under the guidance of Prof De Tonathan PSE MMd Dr. Achmad has SE MSc
The purpose of this study was to detereume the variables of Price, Promotion, and Service Quality on Sales Volume at lahu Bakso Berkat Shalawar Barness itt Tongparong foth simultaneously and partually
The population and sample seed in the study were consumers of Tahu Bakro Berkat Sholawat hesiness located at J. Am. Sangage RT.05 Kampung Barss Ke Tenggarang Regency Kutai Kartanegara East Kalimantan 75511 in February 2024 totaling 800 people. By using the Slovin formula, a sample of 89 people was obtained and the analyst tool used for the study was amultiple lameur regression using SPSY sofheure
The results of the shady indicate that sumaltaneously, price, promotion, and service quality have a superficant effect on sales volume. However, partually not all variables have a significant effect. This funding amphes that MSMEs need strengthen their overall marketing strategy, especially in the price, service and promotion aspects, to increase stable and susautnable sales volume
Keywords: Sales Volume, Price, Promotion, Service Quality
a658 4aManajemen Umum a250813110008817