| Judul | Pengaruh Produk, Harga dan Promosi Terhadap Minat Beli Konsumen Pada Toko Kurnia Sport Di Tenggarong / Valentine Christine PM |
| Pengarang | PM, Valentine Christine |
| Penerbitan | Tenggarong : FEBIS-Universitas Kutai Kartanegara, 2019 |
| Deskripsi Fisik | 75 hlm. ;21x30 cm |
| Subjek | Manajemen Umum |
| Abstrak |
Valentine Christine P.N. (2019), with the title "The Effect of Products, Prices and promotions on Consumer Purchasing Interests in Kurnia Sport Stores in Tenggarong" under the guidance of Mr. Idham SE, M.Si Advisor Lecturer I and Mr. Syahruddin S SE., M.Sc. Supervisor II. Kurnia Sport is one of the shops that sells women's special gymnastic equipment which was founded in 2013 by Mrs. H. Puji Lestari having her address at K.H. Achmad Muskin No. 8 Timbau Village. Kurnia Sport has 1 employee who assists in serving consumers who come with opening hours from 09.00 to 17:00 every day except Sundays. The purpose of this study was to determine the magnitude of the effect of Product and Price variables on consumer buying interest in the Kurnia Sport Shop in Tenggarong and to find out the variables that had the most dominant influence on consumer buying interest at the Kurnia Sport Shop in Tenggarong. In data analysis, according to the object of research to find out the magnitude of the influence of Products and Prices on consumer buying interest in the Kurnia Sport Shop in Tenggarong is a sample of 70 consumers, Multiple Regression analysis model with the help of SPSS For Window 20.1. The results of the calculation of the F test (simultaneous correlation /together), it can be said that product variables (XI) and prices (X2) together (simultaneous) are able to show their influence on consumer buying interest. Then the first hypothesis stating "Product variables and prices are assumed to have a significant effect on consumer buying interest in the Kurnia Sport Shop in Tenggarong" is accepted and proven to be true. From the two results of the partial correlation test above, it can be seen that the value of the product variable is the most influential compared to the price variable, so the product variable is the most dominant variable influencing consumer buying interest. From the description, it can be concluded that the second hypothesis in this study "Allegedly the Product variable has a dominant influence on Consumer Purchasing Interests in the Kurnia Sport Shop in Tenggarong" was accepted and proven true. |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 211113110008348 | 658 PM, P C.1 | Baca di tempat | Perpustakaan Universitas - Ruang Koleksi Referensi | Tersedia |
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000005086 | ||
| 005 | 20250731034252 | ||
| 008 | 250731################|##########|#|## | ||
| 035 | # | # | $a 0010-0725000372 |
| 082 | # | # | $a 658 |
| 084 | # | # | $a 658 PM, P C.1 |
| 100 | # | # | $a PM, Valentine Christine |
| 245 | 1 | # | $a Pengaruh Produk, Harga dan Promosi Terhadap Minat Beli Konsumen Pada Toko Kurnia Sport Di Tenggarong /$c Valentine Christine PM |
| 260 | # | # | $a Tenggarong :$b FEBIS-Universitas Kutai Kartanegara,$c 2019 |
| 300 | # | # | $a 75 hlm. ; $c 21x30 cm |
| 520 | # | # |
$a Valentine Christine P.N. (2019), with the title "The Effect of Products, Prices and promotions on Consumer Purchasing Interests in Kurnia Sport Stores in Tenggarong" under the guidance of Mr. Idham SE, M.Si Advisor Lecturer I and Mr. Syahruddin S SE., M.Sc. Supervisor II. Kurnia Sport is one of the shops that sells women's special gymnastic equipment which was founded in 2013 by Mrs. H. Puji Lestari having her address at K.H. Achmad Muskin No. 8 Timbau Village. Kurnia Sport has 1 employee who assists in serving consumers who come with opening hours from 09.00 to 17:00 every day except Sundays. The purpose of this study was to determine the magnitude of the effect of Product and Price variables on consumer buying interest in the Kurnia Sport Shop in Tenggarong and to find out the variables that had the most dominant influence on consumer buying interest at the Kurnia Sport Shop in Tenggarong. In data analysis, according to the object of research to find out the magnitude of the influence of Products and Prices on consumer buying interest in the Kurnia Sport Shop in Tenggarong is a sample of 70 consumers, Multiple Regression analysis model with the help of SPSS For Window 20.1. The results of the calculation of the F test (simultaneous correlation /together), it can be said that product variables (XI) and prices (X2) together (simultaneous) are able to show their influence on consumer buying interest. Then the first hypothesis stating "Product variables and prices are assumed to have a significant effect on consumer buying interest in the Kurnia Sport Shop in Tenggarong" is accepted and proven to be true. From the two results of the partial correlation test above, it can be seen that the value of the product variable is the most influential compared to the price variable, so the product variable is the most dominant variable influencing consumer buying interest. From the description, it can be concluded that the second hypothesis in this study "Allegedly the Product variable has a dominant influence on Consumer Purchasing Interests in the Kurnia Sport Shop in Tenggarong" was accepted and proven true. |
| 650 | # | 4 | $a Manajemen Umum |
| 990 | # | # | $a 211113110008348 |
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