| Judul | Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Ulang Konsumen Pada Kane.CafePastry Di Tenggarong / Rida Fauziah |
| Pengarang | Fauziah, Rida |
| Penerbitan | Tenggarong : FEBIS-Universitas Kutai Kartanegara, 2023 |
| Deskripsi Fisik | 95 hlm. ;21x30 cm |
| Subjek | Manajemen Umum |
| Abstrak |
Rida Fauziah 2023, "Analysis of Factors Affecting Consumer Repurchase Interest in Kane.Cafepastry in Tenggarong Thesis, Faculty of Economics and Business, University of Kutai Kartanegara. With the guidance of Prof. Dr. Yonathan P,SE., MM and Mr. Heru Suprapto SE., M.Si. This study aims to determine whether Product, Price, Location, and Promotion Factors affect consumers' Repurchase Interest in Kane.Cafepastry in Tenggarong. The population in this study are Kane consumers in Tenggarong. Sampling using non-probability sampling technique. The analytical tool used in this study was multiple linear regression using the number of respondents in this study were 80 respondents. The results of the study show that (1) Product, Price, Location and Promotion simultaneously influence Repurchase Interest with F-count > F table (49.069 > 2.49) and a sig value of less than 0.05 (0.000 < 0.05) so that the first hypothesis proposed is accepted. (2) Product has a partial effect on Repurchase Intention with t-count > t-Table (3.668 1.99210) and sig less than 0.05 (0.000 <0.05) so that the second hypothesis proposed is accepted. (3) Price has a partial effect on Repurchase Intention with t-count > t-table (2.432 > 1.99210) and sig less than 0.05 (0.017 <0.05) so that the third hypothesis proposed is accepted. (4) Location has no partial effect on Repurchase Intention with t-count |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 250813110008665 | 658 FAU A C.1 | Baca di tempat | Perpustakaan Universitas - Ruang Koleksi Referensi | Tersedia |
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000005400 | ||
| 005 | 20250815095929 | ||
| 008 | 250815################|##########|#|## | ||
| 035 | # | # | $a 0010-0825000173 |
| 082 | # | # | $a 658 |
| 084 | # | # | $a 658 FAU A C.1 |
| 100 | # | # | $a Fauziah, Rida |
| 245 | 1 | # | $a Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Ulang Konsumen Pada Kane.CafePastry Di Tenggarong /$c Rida Fauziah |
| 260 | # | # | $a Tenggarong :$b FEBIS-Universitas Kutai Kartanegara,$c 2023 |
| 300 | # | # | $a 95 hlm. ; $c 21x30 cm |
| 520 | # | # |
$a Rida Fauziah 2023, "Analysis of Factors Affecting Consumer Repurchase Interest in Kane.Cafepastry in Tenggarong Thesis, Faculty of Economics and Business, University of Kutai Kartanegara. With the guidance of Prof. Dr. Yonathan P,SE., MM and Mr. Heru Suprapto SE., M.Si. This study aims to determine whether Product, Price, Location, and Promotion Factors affect consumers' Repurchase Interest in Kane.Cafepastry in Tenggarong. The population in this study are Kane consumers in Tenggarong. Sampling using non-probability sampling technique. The analytical tool used in this study was multiple linear regression using the number of respondents in this study were 80 respondents. The results of the study show that (1) Product, Price, Location and Promotion simultaneously influence Repurchase Interest with F-count > F table (49.069 > 2.49) and a sig value of less than 0.05 (0.000 < 0.05) so that the first hypothesis proposed is accepted. (2) Product has a partial effect on Repurchase Intention with t-count > t-Table (3.668 1.99210) and sig less than 0.05 (0.000 <0.05) so that the second hypothesis proposed is accepted. (3) Price has a partial effect on Repurchase Intention with t-count > t-table (2.432 > 1.99210) and sig less than 0.05 (0.017 <0.05) so that the third hypothesis proposed is accepted. (4) Location has no partial effect on Repurchase Intention with t-count |
| 650 | # | 4 | $a Manajemen Umum |
| 990 | # | # | $a 250813110008665 |
Content Unduh katalog
Karya Terkait :