| Judul | Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Ulang Pada Kopi Pangeran Di Tenggarong / Nia Wardani |
| Pengarang | Wardani, Nia |
| Penerbitan | Tenggarong : FEBIS-Universitas Kutai Kartanegara, 2023 |
| Deskripsi Fisik | 88 hlm. ;21x30 cm |
| Subjek | Manajemen Umum |
| Abstrak |
Nia Wardani, 2023, "Analysis of Factors Influencing Interest in Repurchasing Prince Coffee in Tenggarong". Management Study Program. Faculty of Economics and Business, University of Kutai Kartanegara under the guidance of Dr. Sabran, SE., M.Si and Mrs. Nilam Anggar Sari, SE., M.Si This study aims to analyze the factors (product, price, place and promotion) that influence repurchasing interest in Prince Coffee in Tenggarong The population in this study are Prince Coffee consumers in Tenggarong. The research sample is 97 Prince Coffee consumers. Sampling used the Simple Random Sampling technique and data analysis tools used Multiple Linear Regression using SPSS software. The results of the study show that (1) Product, Price, Place and Promotion simultaneously influence Repurchase Interest with F-count > F-table (63.893 > 2.47) and a sig value of less than 0.05 (0.000 <0.05) so that the first hypothesis proposed is accepted. (2) Products have a partial effect on Repurchase Interest with t-count > 1-Table (5.129> 1.99) and a sig of less than 0.05 (0.000 <0.05) so that the second hypothesis proposed is accepted. (3) Price has no partial effect on Repurchase Intention with t-count |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 250813110008668 | 658 WAR A C.1 | Baca di tempat | Perpustakaan Universitas - Ruang Koleksi Referensi | Tersedia |
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000005403 | ||
| 005 | 20250815095922 | ||
| 008 | 250815################|##########|#|## | ||
| 035 | # | # | $a 0010-0825000176 |
| 082 | # | # | $a 658 |
| 084 | # | # | $a 658 WAR A C.1 |
| 100 | # | # | $a Wardani, Nia |
| 245 | 1 | # | $a Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Ulang Pada Kopi Pangeran Di Tenggarong /$c Nia Wardani |
| 260 | # | # | $a Tenggarong :$b FEBIS-Universitas Kutai Kartanegara,$c 2023 |
| 300 | # | # | $a 88 hlm. ; $c 21x30 cm |
| 520 | # | # |
$a Nia Wardani, 2023, "Analysis of Factors Influencing Interest in Repurchasing Prince Coffee in Tenggarong". Management Study Program. Faculty of Economics and Business, University of Kutai Kartanegara under the guidance of Dr. Sabran, SE., M.Si and Mrs. Nilam Anggar Sari, SE., M.Si This study aims to analyze the factors (product, price, place and promotion) that influence repurchasing interest in Prince Coffee in Tenggarong The population in this study are Prince Coffee consumers in Tenggarong. The research sample is 97 Prince Coffee consumers. Sampling used the Simple Random Sampling technique and data analysis tools used Multiple Linear Regression using SPSS software. The results of the study show that (1) Product, Price, Place and Promotion simultaneously influence Repurchase Interest with F-count > F-table (63.893 > 2.47) and a sig value of less than 0.05 (0.000 <0.05) so that the first hypothesis proposed is accepted. (2) Products have a partial effect on Repurchase Interest with t-count > 1-Table (5.129> 1.99) and a sig of less than 0.05 (0.000 <0.05) so that the second hypothesis proposed is accepted. (3) Price has no partial effect on Repurchase Intention with t-count |
| 650 | # | 4 | $a Manajemen Umum |
| 990 | # | # | $a 250813110008668 |
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