| Judul | Pengaruh Viral Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Pada Selalu Teh Di Tenggarong / Reyna Shirli Gabriella |
| Pengarang | Gabriella, Reyna Shirli |
| Penerbitan | Tenggarong : FEBIS-Universitas Kutai Kartanegara, 2023 |
| Deskripsi Fisik | 72 hlm. ;21x30 cm |
| Subjek | Manajemen Umum |
| Abstrak |
Reyna Shirly Gabriella 2023, "The Influence of Viral Marketing and Brand Awareness on Purchasing Decisions at Always Tea in Tenggarong". Thesis from the Faculty of Economics and Business, University of Kutai Kartanegara with the guidance of Mr. Syahruddin S. SE. M.Si and Mrs. Nilam Anggar Sari, SE, M.Sc. The purpose of this study was to determine the effect of Viral Marketing and Brand Awarness variables on Purchasing Decisions at Always Tea in Tenggarong, either simultaneously or partially. Besides that, to find out which of the independent variables has the mast influence on the purchasing decision of always tea in Tenggurong The sample used in this study were 96 people and the analytical tool used for this study was multiple linear regression using SPSS software. The results showed that Viral Marketing and Brand Awareness had a simultaneous effect on Purchase Decisions with F-count F-table (81.554 > 3.09) and a sig value of less than 0.05 (0.000 <0.05) so that the first hypothesis proposed accepted and proven true. Viral Marketing has a partial effect on Purchase Decisions with t-Count 1-Table (2.809 1.98) and sig less than 0.05 (0.006 <0.05) so that the second hypothesis proposed is accepted and proven true Brand Awareness has a partial effect on Purchase Decision with t-count 1-table (7.232 1.98) and sig less than 0.05 (0.000 <0.05) so that the second hypothesis proposed is accepted and proven true. Meanwhile, the Brand Awareness variable has the most dominant ing uence on the Purchase Decision. It can be seen that the coefficient B Brand Awareness has the greatest influence compared to other variables, so that the fourth hypothesis "that brand awareness has the most dominant influence on purchasing decisions on Always Tea", accepted and proven true. |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 250813110008674 | 658 GAB P C.1 | Baca di tempat | Perpustakaan Universitas - Ruang Koleksi Referensi | Tersedia |
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000005409 | ||
| 005 | 20250815095909 | ||
| 008 | 250815################|##########|#|## | ||
| 035 | # | # | $a 0010-0825000182 |
| 082 | # | # | $a 658 |
| 084 | # | # | $a 658 GAB P C.1 |
| 100 | # | # | $a Gabriella, Reyna Shirli |
| 245 | 1 | # | $a Pengaruh Viral Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Pada Selalu Teh Di Tenggarong /$c Reyna Shirli Gabriella |
| 260 | # | # | $a Tenggarong :$b FEBIS-Universitas Kutai Kartanegara,$c 2023 |
| 300 | # | # | $a 72 hlm. ; $c 21x30 cm |
| 520 | # | # |
$a Reyna Shirly Gabriella 2023, "The Influence of Viral Marketing and Brand Awareness on Purchasing Decisions at Always Tea in Tenggarong". Thesis from the Faculty of Economics and Business, University of Kutai Kartanegara with the guidance of Mr. Syahruddin S. SE. M.Si and Mrs. Nilam Anggar Sari, SE, M.Sc. The purpose of this study was to determine the effect of Viral Marketing and Brand Awarness variables on Purchasing Decisions at Always Tea in Tenggarong, either simultaneously or partially. Besides that, to find out which of the independent variables has the mast influence on the purchasing decision of always tea in Tenggurong The sample used in this study were 96 people and the analytical tool used for this study was multiple linear regression using SPSS software. The results showed that Viral Marketing and Brand Awareness had a simultaneous effect on Purchase Decisions with F-count F-table (81.554 > 3.09) and a sig value of less than 0.05 (0.000 <0.05) so that the first hypothesis proposed accepted and proven true. Viral Marketing has a partial effect on Purchase Decisions with t-Count 1-Table (2.809 1.98) and sig less than 0.05 (0.006 <0.05) so that the second hypothesis proposed is accepted and proven true Brand Awareness has a partial effect on Purchase Decision with t-count 1-table (7.232 1.98) and sig less than 0.05 (0.000 <0.05) so that the second hypothesis proposed is accepted and proven true. Meanwhile, the Brand Awareness variable has the most dominant ing uence on the Purchase Decision. It can be seen that the coefficient B Brand Awareness has the greatest influence compared to other variables, so that the fourth hypothesis "that brand awareness has the most dominant influence on purchasing decisions on Always Tea", accepted and proven true. |
| 650 | # | 4 | $a Manajemen Umum |
| 990 | # | # | $a 250813110008674 |
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